Autonomy See it on your stock

Case study · Multi-franchise group, Ireland

Every used car certified. Every check on the page.

Windsor Motor Group has supplied new and used cars in Ireland since 1964. Their Autonomy site brings every brand, location and certified used car together, with the checks that earn a buyer's trust.

Visit windsor.ie (opens in a new tab) Book a demo

Stock at 13 October 2026

Used cars live
1,000+
Supplying cars since
1964
Manufacturer brands
9
The Windsor Motors homepage, with a car and van search by make, model, location and price
A used Alpine A290 vehicle page on a phone, with video and photo buttons and Our Price

In their words

Their platform is incredibly flexible, and the whole process was smooth, collaborative, and well thought out.

Brian Quinn, Head of Marketing, Windsor Motors
Read the full testimonial

We had a fantastic experience working with the Autonomy team on our new website. From the very first meeting, they brought the right people: knowledgeable, helpful, and quick to resolve any question. Their platform is incredibly flexible, and the whole process was smooth, collaborative, and well thought out. We now have a brilliant website to show for it. Highly recommended!

The client

Supplying Irish drivers since 1964.

A large used car operation across four counties, built on certification. Buyers had to trust a car before the visit, and every lead had to reach the group's own CRM.

Windsor Motor Group has supplied new and used cars since 1964, from dealerships in Dublin, Galway, Wicklow and Louth. The group holds franchises for nine manufacturer brands and runs a large used car and van operation, where every car is Windsor Certified: inspected, serviced and backed by a Windsor warranty. They wanted one site that showed that standard on every car and sent every enquiry straight into their sales process.

Brands
  • Nissan
  • Renault
  • Dacia
  • Peugeot
  • Opel
  • Mazda
  • Citroën
  • Suzuki
  • Alpine
Integrations
  • Skupenet
  • Pyxel
  • CodeWeavers
  • Stripe
  • MotorCheck
  • MS Dynamics
  • Gubagoo
  • IMAGIN.studio
  • Google Reviews
  • GTM
DublinBrayDroghedaGalway
9 locations

What we built

Trust, built into every vehicle page.

One group site on Autonomy for every franchise and location. Each used car carries its certification, history and finance on the page, and every enquiry, service booking and reservation is passed to Windsor's CRM.

The health check, on the page.

Every used car shows the Windsor Certified checks it passed, from tyres and brakes to the timing belt, with previous owners, NCT due date and warranty alongside, so buyers see the preparation before they visit.

  • Passed checks listed on every car
  • Previous owners and NCT due date
  • Warranty type and duration
Browse used cars on windsor.ie  (opens in a new tab)
A used Alpine A290 vehicle page on desktop, showing previous owners, NCT due date, warranty and a list of passed health checks

Value, finance and reserve, from one page.

Buyers can value their trade-in by registration, work out PCP or HP with the CodeWeavers calculator and reserve the car for €99, all without leaving the vehicle page.

  • Trade-in valuation by registration
  • CodeWeavers PCP and HP quotes
  • Reserve for €99 through Stripe
  1. The Value my trade-in panel on a vehicle page on a phone, asking for registration and mileage
    01Trade-in valued by registration
  2. The CodeWeavers finance calculator on a phone, with the full PCP breakdown including the APR
    02PCP and HP worked out on the page
  3. The Reserve for €99 form on a phone
    03Reserved for €99 through Stripe

Every lead, straight into Dynamics.

Enquiries, service bookings and reservations from every page are collected by Autonomy and picked up by Windsor's Dynamics partner, so the sales and aftersales teams work from one record of every customer.

  1. 01EnquireFrom any vehicle or location page
  2. 02Book a serviceAftersales bookings online
  3. 03Reserve for €99Taken through Stripe
  4. 04Into Dynamics 365Collected by Storm Technology

How we delivered it

Launch first, then keep building.

Launch priorities went live first, with the rest of the build following after go-live.

  1. ConfigurationLocations, brands, departments
  2. Design and front endSigned off by Windsor
  3. FeedsSkupenet stock, Pyxel imagery
  4. Lead routingEnquiries into MS Dynamics
  5. IntegrationsCodeWeavers, Stripe, MotorCheck
  6. SEO migrationRedirects from the old site
  7. Livewindsor.ie launched

Since launch

The results.

+79%

Page views

+14%

Active users

+41%

Engagement time

Windsor Motors: Google Analytics, six months after launch compared with the six months before.

Browse the certified used stock, value a trade-in and find your nearest Windsor on the live site.

windsor.ie (opens in a new tab)

More work

Groups and dealers on Autonomy.

All work

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