Case study · Motorhomes and campervans

Built for the buyer who researches every berth.

The Edwards family have served motorhome owners from their Stafford showroom since 1977. Their Autonomy site puts every brand they sell, new and used, in one place, with the detail buyers need before the drive.

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Stock at 13 October 2026

Family-run since: 1977
Manufacturer brands: 5
Vans in stock: 89

The Erwin Hymer Centre homepage, with a HYMER CrossTrail by the sea behind a search with motorhome, camper van and 4x4 tabs

A used HYMER B-Class MasterLine vehicle page on a phone, with video and virtual tour buttons and the cash price

In their words

We recently launched our new website, designed and built by Autonomy, and the entire experience has been fantastic from start to finish.

April Marsden, Marketing and Communications Manager, Erwin Hymer Centre

Read the full testimonial

We recently launched our new website, designed and built by Autonomy, and the entire experience has been fantastic from start to finish. From the initial meetings through to launch day, the team have been professional, responsive, and a pleasure to work with. Nothing has ever been too much trouble, and any issues that came up were resolved quickly and efficiently.
If you're looking for a new website or support with social media and SEO, I'd highly recommend Autonomy.

The client

Premium German motorhomes, just off the M6.

Motorhomes are researched for months. Buyers compare layouts, berths and weights across brands long before they visit, and the website has to answer every question.

Erwin Hymer Centre Travelworld is a family-run dealership near Stafford, where the Edwards family have served the motorhome community since 1977. From one showroom they sell new and used motorhomes, camper vans and 4x4 campervans, backed by an NCC approved service centre and MOT testing. They wanted one site where a buyer could start with a vehicle type or a brand, compare the details that matter and work out finance before making the trip.

Locations: Stafford
Brands: Carado
Dethleffs
Laika
HYMER
Niesmann+Bischoff
Integrations: iVendi
Keyloop
AutoTrader
Out and About
AutoImaging
Fuzey
Trustpilot

What we built

Built around how motorhomes are bought.

Search starts wherever the buyer does: motorhomes, camper vans or 4x4s, new or used, or straight to a brand. Every vehicle page then carries the layout, video and finance details a motorhome buyer needs.

Every berth, layout and kilo, on the page.

Motorhomes brought new data into Autonomy, so every vehicle page shows what buyers compare: floorplan, berths, seatbelts, weight and size, plus packs, a full gallery, video and a virtual tour.

Floorplan and berths on every vehicle
Search by berths, length and floorplan
Video and virtual tours

Browse the stock on motorhomes.co.uk

A used Niesmann+Bischoff iSmove vehicle page on desktop, with the photo gallery, video and virtual tour buttons and a specification table showing floorplan, berths and weight

Finance worked out before the visit.

The iVendi calculator sits on the vehicle page, with personal and business finance, and buyers can check their eligibility across lenders without affecting their credit score.

Personal and business finance
Eligibility checked with no credit score hit
A representative example with every quote

01The iVendi calculator on a vehicle page
02Eligibility checked across lenders

Offers, right where buyers are looking.

Offer cards sit inside the stock results alongside the vehicles, so a new model or a deal reaches buyers while they browse. A card can carry video, like HYMER's CrossTrail film.