Case study · Multi-franchise group, Ireland
85 years of family motoring, one modern platform.
Connolly Motor Group has sold and serviced cars in the West of Ireland since 1939. Their new Autonomy site brings 14 dealerships, 8 brands and over 700 used vehicles together in one place, built to turn browsers into buyers.
The client
Family-run since 1939.
Connolly Motor Group is a third-generation, family-run business founded in 1939. From showrooms in Ballina, Sligo, Galway and Letterkenny, the group represents eight manufacturer brands across 14 dealerships, alongside a van centre, service centres and a large used car operation.
The challenge
A lot to hold together.
Eight brands, each with its own standards. Fourteen dealerships with their own teams, phone lines and opening hours. More than 700 used cars that change every day.
Connollys wanted one site that let customers find the right car, the right branch and the right next step, whether that was buying, financing, selling their car or booking a service. Moving to a new platform also meant protecting years of search visibility built up on their previous site.
The group, on one platform.
At launch, 27 August 2026The solution
One group site. Every brand. Every branch.
We built Connollys a single group site on Autonomy, taking the project from kick-off in January 2026 to launch on 27 August 2026. Every franchise, location, department, phone number and opening time is configured in the platform, so a customer can start at group level or go straight to Audi, Mercedes-Benz, Volvo or any of the other brands.
Help me choose.
Not every customer knows what they want yet. A few quick questions on condition, make, body type and budget, and the site shortlists the right vehicles for them.
- New, used or ex-demo
- Make and body type
- Your budget
Search visibility protected.
A full SEO migration covered URL mapping, 301 redirects, metadata and content, so the group kept its hard-won rankings through the switch.
- Every old URL mapped to a new one
- Titles, descriptions and headings carried over and improved
- Structured data added
Reserve for €99.
Customers can secure a car online with a fully refundable €99 deposit, taken securely through Stripe, moving the deal forward before they visit the showroom.
- Codeweavers finance calculator
- Price alerts and comparison
- Enquire, test drive or reserve from every vehicle
The whole ownership journey, on one platform.
Used stock feeds in automatically from Skupnet with specs, features and Pyxel imagery, and every step after the search lives on the same site.
- Search 740+ carsFilters, plus Cars under €20k, Electric, Nearly New and the Demo Sale
- Help me chooseA guided shortlist for undecided buyers
- Work out financeCodeweavers calculator, PCP, HP and leasing
- Reserve for €99Fully refundable, through Stripe
- Sell my carMotorcheck valuations
- Book a serviceEvery brand, every branch
How we delivered it
Kick-off to keys in under eight months.
The same Autonomy build process as every group we launch, scaled to 14 dealerships and 8 brands.
See it for yourself
Take connollys.ie for a spin.
Search the stock, try Help me choose, and see how a 14-dealership group runs on one site.
Visit connollys.ie (opens in a new tab)