Case study · Multi-franchise group

Three websites became one, for every brand Sandown sells.

Sandown has sold and serviced premium cars across the south of England for more than four decades. Their Autonomy site brings every retailer, brand and used car into one place, with the group's dealer systems wired in.

Visit sandown-group.co.uk Book a demo

Stock at 13 October 2026

Manufacturer brands: 8
Years selling cars: 45+
Used cars live: 400+

The Sandown Group homepage, with a make, model and price search, Book a test drive and the latest used cars

A used Mercedes-Benz CLA 180 AMG Line Premium Plus Night Edition vehicle page on a phone, with the cash price, Check finance and Reserve for £99

The client

Nine retailer locations, one Sandown.

Three websites, a change of agency mid-rebuild, and value locked away in dealer systems the old platform could not reach.

Sandown Group has sold and serviced premium cars for more than four decades, from retailers and approved service centres across Surrey, Hampshire, Dorset, Berkshire and Wiltshire. Mercedes-Benz is the heart of the business, alongside smart, BRABUS and Mercedes-Benz Vans, and the group has since added OMODA, JAECOO, Chery and Kia. Three separate websites, for Sandown Motors, Avocado used cars and BRABUS, had to become one, and the group wanted its stock, finance and marketing systems connected properly rather than worked around.

Locations: Basingstoke, Dorchester, Epsom, Farnborough, Guildford, Hindhead, Newbury, Poole, Salisbury
Brands: Mercedes-Benz
Mercedes-Benz Vans
smart
BRABUS
OMODA
JAECOO
Chery
Kia
Integrations: Keyloop
Cap HPI
AutoImaging
CodeWeavers
BCA
Calltracks
EasiChat
Microsoft Clarity
GTM

What we built

Find, reserve, drive.

One group site on Autonomy, organised around three steps: find the car, reserve it, drive it. Stock arrives from Keyloop, every car carries a Codeweavers quote and an online reservation, and the group's own team runs the site day to day.

One site. Every brand. Every retailer.

Each brand gets its own home on the group site, with its models, offers, servicing and retailers, and the group can add a franchise without starting again: OMODA, JAECOO, Chery and Kia all joined after launch.

A homepage for every brand
Retailers and service centres configured once
New franchises added since launch

See the Kia pages on sandown-group.co.uk

The Sandown Kia Salisbury page on desktop, with the Kia range and a dealership search

Every car, ready to reserve.

Vehicle pages lead with the car's photos and video, then the cash price, a Codeweavers finance quote with its representative example, nationwide delivery and Reserve for £99, so a buyer anywhere in the south can act on the spot.

Photos and video on every car
Codeweavers PCP and HP quotes
Reserve for £99 and nationwide delivery

Browse used cars on sandown-group.co.uk

A used Mercedes-Benz CLA Coupe vehicle page on desktop, with the photo gallery, cash price and Reserve for £99 button

From the search to the service bay.

Every step after the search stays on the same site: finance worked out on the vehicle page, the car reserved for £99, a part-exchange valued by registration and a service or MOT booked at any retailer.