Notes from the workshop

Dealer website SEO.

How dealer websites keep the search traffic they have earned: moving platform without losing it, and building pages that can be found.

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SEO6 min read

How to move a dealer website without losing search traffic

Moving platform is when a dealer website most often loses search traffic. What to map, what to do with sold cars, and how Sandicliffe and Hippo moved.

14 October 2026

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